Ilya
Andreyev

COMMERCIAL:

U-specs: Universal Spectacles

The Environment
"The U-specs concept was developed by a team of VUmc scientists led by Dr. Rob van der Heijde. The U-specs formula is based on the invention of Nobel Prize-winning physicist Luis Alvarez. U-specs are universal spectacles that can be adjusted by wearers to suit their own eyesight. The U-specs' lenses are formed from two parts that can slide in opposite directions, changing the lens power from -6D to -1D", — says Novocortex press-release.

The Brief
To develop an idea for the on-line banner campaign to promote U-specs.

The Idea
The best found approach was to show how U-specs really work. Adjust spectacles (sorry, the banner) to read all the necessary information. It is easy.
As seen on the Internet:

The Award
In 2006 Uspecs banner won:

Gold at Golden Hammer International Advertising Festival in Riga, Latvia


Gold at Moscow International Advertising Festival in Moscow, Russia

I developed the idea for Uspecs campaign as a member of Red Graphic team.
We worked for Uspecs via our Dutch partner Novocortex.
Final copywriting was done by Novocortex
Art-direction & production was done by Red Graphic.