Ilya
Andreyev
Concepts, ideas
and implementation
for advertising,
digital and new media
and a better world.
COMMERCIAL:
ROI: Space Shuttle Media Business
Meet Dennis Tito, the first space tourist to pay for his own ticket.
Tito paid a reported $20 million for his trip (Although close friends suggest it was much less, as low as $12 million), Wikipedia says.
The price for a flight brokered by Space Adventures to the International Space Station aboard a Soyuz spacecraft is $20–35 million.
The Environment
Six of the space tourists flew to and from the International Space Station on Soyuz spacecraft through the space tourism company, Space Adventures. We can estimate revenue:
– pessimistic: 6*12=72
– optimistic: 6*35=210
– average: 141
(in millions USD).
As a commercial enterprise, space tourism seems to be an worrysome business. There are a lot of problems:
1. It is dangerous.
2. It is overcomplicated to manage the space tourist's flight.
3. Costs are high, thus profits are comparatively low.
4. Regarding the global crisis: the number of tourists will decrease.
The New Business
Our proposal is to switch from space tourism to selling advertising space on space shuttles!
It is a new response to the crisis and new media for advertising.
It will help NASA to rise more money and will help brands to explore a new way to get in touch with an audience.
Clients' investments will be returned very soon in the form of incredible free media coverage: TV Channels (among them BBC, CNN), live broadcasts, news reports, word-of-mouth, YouTube (numerous spots on YouTube will appear).
Show us how it work!
Here we go:
The first should be definitely Nike with "Just Do It"
Star marketing wars, yo!
A good way to promote airlines.
Red paint: 1 000 USD
Yellow paint: 1 000 USD
2 painters, 3 hours of work each: 120 USD
Your logo on low Earth orbit: priceless!
Advantages are vivid:
1. It is easy to manage: just sell space and paint it.
2. The production is very cheap: just draw a logo or an ad.
3. Every flight can bring money.
4. Every flight can be sponsored. Estimated cost per flight is seen at least as high as 50—100 mln USD.
If business is successfull go for more:
An affordable Google Ad Words option.
Expired?
Unfortunately the business possibly is out of date as NASA plans to terminate Space Shuttle program.
The concept was published in my blog.