Ilya
Andreyev

COMMERCIAL:

Agatha Christie: Epilog Tour

The Environment
Agatha Cristie is a popular Russian rock band. They were on their last tour called  "Epilog" before finishing their career.
An independent part of Epilog in Belarus consited of 5 shows in 5 cities.

The Brief
To find an idea to promote the Epilog tour in Belarus.

The Idea
An epilogue, or epilog, is a piece of writing at the end of a work of literature or drama, usually used to bring closure to the work, says Wikipedia.
So epilog is a short final part. But before the epilog there was a big story. Probably, things turned out to be like this:

And it was considered a solution. We have created a concept where the epilog (information part) followed the big story of a band. We use the appoach in developing a promo web site and other advertising.

Promo web site
You can find information about concerts in 5 Belarusian cities and buy tickets to the concert in Minsk.
http://epilog.by

As you enter the site you are at the beginning of the story. Then the user is automatically guided to necessary information below the whole story (the epilog part). But the story part is really the biggest part of the site. After the information part is reached the user can return to the story.
A special offer for those who buy tickets via the site was introduced: 10% discount. About 15% of tickets sold in Minsk where sold via the promo-site.

Posters
The poster consisted of two parts: a story part and an epilog part. The story part is placed above the epilog part:

The shows were in May 2009.