Ilya
Andreyev
Concepts, ideas
and implementation
for advertising,
digital and new media
and a better world.
COMMERCIAL:
BBC: Eclipse
Live broadcast is used to enlighten the most significant events.
A context concept for BBC* is dedicated to the solar eclipse. On the day of the solar eclipse BBC* agents distribute the souvenir, a special black glass, to watch the sun safety..
Black glass works Live!:
Black glass is designed:
People watch BBC*:
People watch BBC* with pets:
The solar eclipse is branded now. The next eclipse over Eastern Europe is expected on the 20th of March 2015.
Actually eclipses happen often enough to make souvenir work.
*
The concept was brainstormed together with Andrey Levkovitch.
Photographer: Alexei Naumchik
Models: Natasha, Slava, Yanya, Nasos.
The concept was published in my blog.