Ilya
Andreyev

COMMERCIAL:

Interpolis (Rabobank): Believe It or Not Game

The Environment
Interpolis is a Dutch insurance company. Interpolis belongs to Rabobank. One of the company's products is a Debtors Comfort Plan. It means if your creditor suddenly goes bankrupt (you never know) Interpolis will repay 85% of your debt.

The Brief
To develop an idea for online promotion of Debtors Comfort Plan.

The Solution
Our solution was suggesting that an audience play a "believe-it-or-not" game with four of ther imaginary creditors trying to guess if he (or she) will repay his/her debt). Your goal is to get your money back as many times as possible.
But actually it is not possile to win the game. You will lose 2 times and you will win 2 times  (it means, 2 times will you get your money
back, 2 times you will lose it). And it's no use to play a game you cannot win. It is good to use Interpolis Debtor Comfort Plan.

The Award
n 2007 the Interpolis game was awarded silver at Moscow International Advertising Festival in Moscow, Russia



I developed the general idea for the Interpolis Debtors Comfort Plan promotion campaign as a member of Red Graphic team.
We worked for Interpolis via our Dutch partner Novocortex.
Final copywriting was done by Novocortex
Art-direction & production were done by Red Graphic.